The FoodLAND partner Copenhagen Business School has just started biometric experiments with focus groups in Meknés, Morocco, in collaboration with ENAM. The overall objective of these experiments is to assess cognitive, affective, and behavioural responses toward specific food products produced in the project. The first experiments are aimed at testing different types of olive oil.

Besides, ISACM colleagues are testing consumers’ preferences for Tunisian olive oils in Soussa, Tunisia, using a novel protocol developed with JHI and CBS partners. All these teams met in Sousse in early October for the pre-test.