Copenhagen Business School (Denmark) is by national and international standards a strong institution with a distinctive ‘business university’ profile. CBS has a very large annual output in terms of peer reviewed journal publications and an extensive co-operation with industry. CBS is a business university (not a business school) with a very broad approach to business in society today. CBS has a particular responsibility to bring knowledge and new ideas to companies and business organisations, to the next generation of business leaders, and to society as a whole. CBS has extensive experience in running and conducting large research projects.

Role in Foodland

Copenhagen Business School is leading the task related to behavioural economics research on consumers’ food preferences and choices (WP2), and the one related to marketing tests and strategies of the novel bio-based food products in real-life scenarios (WP5).